The White Bear Effect (Rebound Effect): Concept: The more you force yourself not to think about something, the more intensely you think about it. Principle: Suppression consumes cognitive resources, thus reinforcing focus. Real-life manifestations: When suffering from insomnia, the more you try not to think, the more awake you become. The more you try to forget someone, the clearer the memory becomes. Practical tips: Don't fight or suppress the thoughts; allow them to exist. Saying "I'm just thinking randomly" will often make them disappear naturally.